Witherspoon will produce the film with partner Bruna Papandrea through their Pacific Standard banner, reports variety.com.
The two companies optioned the movie rights to Robin Gerber’s 2010 book “Barbie and Ruth: The Story of the World’s Most Famous Doll and the Woman Who Created Her”.
The book focuses on Ruth Handler, who was inspired to create the Barbie doll after seeing her daughter, Barbara, playing with paper dolls modelled after infants.
Wanting her daughter to aspire to be a woman with choices, Handler found an adult novelty toy abroad and modified it to work as a toy for children. Her husband’s company Mattel introduced the Barbie doll in 1959.