MTV anchor Rannvijay Singh with Television producers Raghu Ram and Rajeev Laxman at the launch of “VDot Roadies Collection“ in New Delhi Oct 16, 2015. VDot, an edgy youth lifestyle brand from Van Heusen and Viacom18 Consumer Products, have collaborated to create the Roadies VDot Collection. The Roadies VDot Collection has been launched here taking inspiration from youth reality TV show “MTV – Roadies” and taking the biker style forward. The Roadies VDot Autumn Winter 2015 collection was launched with much aplomb at an adrenalin fuelled fashion show here on Friday with the Rannvijay, Raghu and Rajiv, who are credited for making the show popular and are touted as original ‘Roadies’, read a statement. With the launch of the range, VDot brings to life a biker centric lifestyle that is associated with ‘Roadies’.
The collection features infusion of elements that co-exist to create a sense of functionality, yet are unique in design.
Detailing like coated biker jackets, denim-leather mix and metal embellishments give the line a grunge-biker feel. The addition of bike denims with reflective tape details and reflective branding add to the ergonomic functional appeal.
The fashion gala also featured former contestants like Ayaz Ahmed, Gurmeet Singh, Varun Sood and Nikhil Sachdeva who took to the ramp at The Grand here alongside their mentors on the show.
Vinay Bhopatkar, chief operating officer of Van Heusen and People, notes that the collection exude “adventure and fearlessness”.
“With the launch of this collection that exudes the ‘Roadies’ spirit, we want to appeal to not only the explorers but also the free spirited minds. The range provides a complete style solution to the youth of today that reflects the unabashed attitude, individuality and self-expression,” Bhopatkar said.
Saugato Bhowmick, senior vice-president, Viacom18 Consumer Products added: “Fashion and style define youth lifestyle today. Therefore, it is a conscious move on our part to venture into ‘Roadies’ fashion wear.”
The collection of T-shirts, shirts and denims will be available in all VDot and Van Heusen exclusive stores across the country apart from being available online on the brands official webstore.