Giftease.com, an Indian gifting portal conducted the online suvey with 3000 respondents across different age groups (18 to 45 years) from metropolitan cities to decode the country’s passion for Valentine’s Day, which falls on February 14.
The survey shines the light on the ideas, behaviour and gifting patterns that are expected this Valentine’s Day.
Almost 68 percent of respondents stated their intent to celebrate Valentine’s Day in some manner, with 37 percent planning time with their Valentine alone, 22 percent with their friends, and 8 percent looking forward to their first date this Valentine’s.
While V-Day is seemingly more popular amongst women, the survey reveals that on an average, men plan to spend over Rs.740 on gifts which is higher than women who are looking at an average gift spend of Rs.670 this Valentine’s.
Also, there’s a large variation between the preferred gifts for men and women.
Most men plan to play safe with flowers (42 percent) or chocolates (27 percent) but a significant number (17 percent) are getting more adventurous, and plan to gift something naughty.
The top three gifts in the women’s list for their Valentines are gadgets (34 percent), perfumes (19 percent) or accessories (16 percent). Interestingly, naughty gifts are still fairly low in the list of gifts to give, for women.
As many as 41 percent of men, and 30 percent of women intend to send their V-Day gifts through online shopping sites or apps.
Whatever it may be, a Valentine ‘s Day gift is expected, with one in seven women saying they would even break their relationship if they do not receive a Valentine’s gift this year, as per the survey.
Also, it is rather motivating for married women to note that 41 percent of married men pre-plan for Valentine’s Day as compared to 31 percent unmarried men who prepare in advance for their girlfriends.
Ashish Chandani, chief operating officer and co-founder, Giftease.com, said Valentine’s Day is among the largest peaks for the brand in terms of traffic and sales.
“Valentinea¿s Day celebrations are no longer just a metro phenomenon, it has taken root even in the tier-II and tier-III towns. While flowers and chocolates have been all-time favourites, the largest growth is in the customised gifts and naughty gifts categories.”A
Some other findings from the survey: 42 percent females feel Valentine’s is over-hyped, compared to 47 percent males – but many will still celebrate; 15 percent respondents feel Valentine’s should be a national holiday; and 29 percent of men, and 31% of women, have changed their Valentine at least once in the last five years.