Manish: I am so proud of my contribution to movies

Actors Malaika Arora Khan, Lara Dutta, Designer Manish Malhotra, Madhuri Dixit, Preity Zinta, Isha Koppikar Narang and Evelyn Sharma walk the ramp during the 2nd anniversary of campaign Save & Empower the Girl Child by Lilavati Hospital in Mumbai on Wednesday, February 5th, 2014. (Photo: IANS)
Actors Malaika Arora Khan, Lara Dutta, Designer Manish Malhotra, Madhuri Dixit, Preity Zinta, Isha Koppikar Narang and Evelyn Sharma walk the ramp during the 2nd anniversary of campaign Save & Empower the Girl Child by Lilavati Hospital in Mumbai on Wednesday, February 5th, 2014. (Photo: IANS)

Celebrated designer Manish Malhotra says the Indian fashion industry currently lacks direction and feels designers need to concentrate on the numbers as well as on making fashion accessible for all.

“There is a lot happening today — influx of stylists and young designers with bright ideas. What it lacks is direction,” Malhotra said.

“Everybody must focus on creativity and taking the business to the next level, offering a good product that is accessible will change the business of the industry. Each designer needs to concentrate on the numbers — fashion has to reach out to a lot more people,” he added.

During his 25 years as a stylist in the film industry, Malhotra has designed looks for Urmila Matondkar, Karisma Kapoor, Kajol, Rani Mukerji, Aishwarya Rai Bachchan, Preity Zinta, Sonam Kapoor, Alia Bhatt and Deepika Padukone.

Actors Alia Bhatt and Aditya Roy Kapoor at designer Manish Malhotra`s show at the India Couture Week 2014, in New Delhi on July 19,2014. (Photo: IANS/Amlan Paliwal)
Actors Alia Bhatt and Aditya Roy Kapoor at designer Manish Malhotra`s show at the India Couture Week 2014, in New Delhi on July 19,2014. (Photo: IANS/Amlan Paliwal)

He has received over 35 awards, designed looks for innumerable films and made inroads into global fashion. He is a known name on the runways of Paris, Milan and New York.

Malhotra is proud of his contribution to the industry but now wants to put Indian craft on the global map.

“I am so proud of my contribution to movies and what in turn it did for me. I love cinema and will always be grateful. But now I want to look forward and I want to focus on the expansion of my label. I want to take Indian craft and fabric all over the world and I want my brand to become a global brand,” Malhotra said.

But how do you go global with the brand?

“We want to expand the Delhi store that completes three years this year and has seen phenomenal success. We want to open one more store in Mumbai and a store in London,” he said.

Actor Kareena Kapoor Khan walks on the ramp for designer Manish Malhotra during Lakme Fashion Week (LFW) Winter/ Festive 2014, in Mumbai, on Aug. 24, 2014. (Photo: IANS)
Actor Kareena Kapoor Khan walks on the ramp for designer Manish Malhotra during Lakme Fashion Week (LFW) Winter/ Festive 2014, in Mumbai, on Aug. 24, 2014. (Photo: IANS)

The designer — known for weaving traditional Indian colours, craftsmanship, textures and embroidery together to create glamorous ensembles — also wants to extend his menswear line, a diffusion collection and start a more accessible and affordable line.

According to Malhotra, the next stop of fashion express in India will be mix and match.

“I see people dressing according to their personality and owning up to their aesthetics. I see a lot more individuality and a great mix of style and fashion… I continue to see a lot of global influences in fashion,” he said.

In the world of costume designing and styling for films, Malhotra’s latest work was seen in Karan Johar’s “Ae Dil Hai Mushkil”.

Actress Kangna Ranaut and fashion designer Manish Malhotra during the film Finding Fanny special screening at Light Box in Mumbai on Sept 10, 2014. (Photo: IANS)
Actress Kangna Ranaut and fashion designer Manish Malhotra during the film Finding Fanny special screening at Light Box in Mumbai on Sept 10, 2014. (Photo: IANS)

“Next year will be ‘Mom’ for Sridevi and ‘Badrinath ki Dulhania’ for Alia Bhatt. I don’t want to do more than two movies a year,” he said, stressing on his resolve to focus on his label.

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