Farah Khan Ali launch new jewellery store

Jewellery designer Farah Khan Ali says that Indian market is ready to experience new trends and ideas and hence she has tried to give an international feel to her latest line made for jewellery brand Tanishq.

“Last year when I launched my collection, I visited about 10 cities all over India and understand what they want, like or dislike and its been great learning experience. This year I am going to 22 cities. Clients sometimes are very demanding and want the best so that’s a greatest challenge. Each collection will be an expansion of these interactions,” she said.

Currently the Farah Khan Fine Jewellery brand retails in India, but her clients are spread across the globe. The Label is looking at expanding internationally in prominent fashion capitals of the world and is in talks with various International chains to do so.

“I am working on Indian line designed by me and it will start from Rs. 10,000. It’s going to be fun line. We are also concentrating on the Farah Khan bride that will include new opulent pieces. We are also looking for franchise in Bahrain. Through these steps, we would like to be household name in every city of India and also internationally,” she said.

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