Athiya Shetty, also the brand ambassador of Maybelline New York, will walk for designer Masaba Gupta at the Amazon India Fashion Week (AIFW) 2017.
The 28th edition of AIFW, in association with Maybelline New York, will be held from October 12-16 at the NSIC Grounds, Okhla, here.
As the showstopper for Masaba, who will showcase her designs on October 15, Athiya will don a New York-inspired vivid, bold and edgy look created by make-up artist Elton J Fernandez.
Athiya, who also recently did a photo shoot inspired by New York Fashion Week SS’17, said she was thrilled to work with Elton J Fernandez and Rohan Shreshta for the #GirlsGoneVivid shoot.
“Elton created incredibly bold, dynamic and vibrant looks that epitomise everything that is confident and powerful about a woman’s femininity. I don’t think anyone has ever seen me in this avatar before,” Athiya said.
She added that she is excited to bring to India the trend that has been a rage on international runways, through Masaba’s show.
“It will also showcase lively hues with a modern, chic and sexy New York vibe that will be infused with high octane energy. I personally love Masaba’s designs and I know she has something spectacular designed for me,” she said.
Pooja Sahgal, General Manager of Maybelline New York – India, says the brand is very excited to bring new and different trends to India.
“The #GirlsGoneVivid shoot was a very special event as we could bring out an unseen dimension of Athiya’s fabulous personality. The brand encourages women to embrace the power of make-up to express themselves, and Athiya is the perfect representative of these values.
“I am confident that she will create magic on stage at AIFW and I look forward to a stunning show that is inspirational to all our consumers,” said Sahgal.