Acid attack victims Unveils the ‘Max Festive collection’ 2015 in Agra

Ms Kanika Pahwa, Sr Manager Marketing North, Sheros Geeta, Neetu, Reetu, Rupa, Dolly and Mr Manish Aggarwal Area Manager Celebrating Dolly's Birthday
Ms Kanika Pahwa, Sr Manager Marketing North, Sheros Geeta, Neetu, Reetu, Rupa, Dolly and Mr Manish Aggarwal Area Manager Celebrating Dolly’s Birthday

The unique fashion show was organised by Max, leading international value fashion brand, to celebrate the spirit of ‘Sheroes’ by launching its festival collection.

Acid attack victims, having opened a cafe called ‘Sheroes’ near the Taj Mahal, took another ginger step forward on Friday as they walked the ramp to tell the world that real beauty lies in one’s spirit and soul, not skin.

At the show, ‘Sheroes’ – as opposed to Heroes – displayed latest fashion collection inspired by ethnic arts, crafts, and traditional values imbued with a tinge of modernity.

Kanika Pahwa, senior marketing manager of Max, said that the event was a tribute to the real beauty and spirit of women associated with Sheroes Hangout cafe in the city.

The Sheroes Hangout has women who have fought back for life and survival through terrible chemical burns and now wish to define themselves as warriors.

Ms Kanika Pahwa, Sr Manager Marketing North, Sheros Geeta, Neetu, Reetu, Rupa, Dolly and Mr Manish Aggarwal Area Manager
Ms Kanika Pahwa, Sr Manager Marketing North, Sheros Geeta, Neetu, Reetu, Rupa, Dolly and Mr Manish Aggarwal Area Manager
Mr Manish Aggarwal Area Manager, Sheros Geeta, Neetu, Reetu, Rupa, Dolly and Ms Kanika Pahwa, Sr Manager Marketing North While Unveiling the Max Festive collection' 15
Mr Manish Aggarwal Area Manager, Sheros Geeta, Neetu, Reetu, Rupa, Dolly and Ms Kanika Pahwa, Sr Manager Marketing North While Unveiling the Max Festive collection’ 15

She said the rich heritage of the Indian textiles needed to be showcased as the collection of garments embellished with ornate embroidery and exquisite prints.

Dolly, Rupa, Ritu, Nitu and Geeta, the five ‘Sheroes’ models who walked the ramp, said they lead a life on their own terms, “representing the spirit of dignity with purpose”.

“The fashion show shows we are not defeated or cowed down but willing to put up a brave fight,” said one of them.

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